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The AI Decision · David Dickinson
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David Dickinson
New Release · 2026
The AI Decision
The Seven C's Framework for Leaders Who Cannot Afford to Wait
Not a book about technology. A book about a decision — whether your organization will shape the AI transition or be shaped by it. Built on direct client work with mid-market executives who cannot afford to get this wrong.
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Peek Inside
A Few Pages from The AI Decision
Ready to make The AI Decision?
Available now on Amazon · By David Dickinson, Cogitant Partners
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Praise for The AI Decision

What Readers Are Saying

"
A masterclass in thought leadership that sets the stage for critical organizational introspection. Rather than demanding that every enterprise blindly rush into an AI strategy, Dickinson transparently lays out the strategic options alongside the expected costs of both action and inaction. As enterprises consider their future — with or without Generative AI — this text is poised to become the definitive roadmap.
Michael Alden
Bestselling Author · CEO, Blue Vase Marketing · Boston Business Journal 40 Under 40
"Not just another hype post — an honest wake-up call. Instead of saying 'everyone needs AI right now,' Dickinson created a framework to help organizations figure out if they're actually ready, and what it costs them if they do nothing. The guide isn't just opinion — it's backed by real data and research. Think of it as a roadmap that lays out your options clearly and lets you decide what's right for your business."
— Verified Reader
DD
David Dickinson
Co-Founder & President · Cogitant Partners
With over 30 years of experience optimizing and outsourcing IT, driving sales and marketing results, and more than a decade of AI development, Dave has helped hundreds of mid-market organizations close the gap between knowing and doing. He works directly with business owners, executive teams, HR leaders, and legal professionals across the Rocky Mountain region and beyond. The AI Decision is drawn from that direct client work — not theory, but the patterns he has watched play out on Monday mornings. Full bio →